Shakura S'Aida, acclaimed Americana roots soul singer/songwriter and Schitt's Creek recurring actor, has thrilled global audiences in 31 countries with her exciting and dynamic showmanship. Summerfolk Festival has raved about the Toronto, Canada-based S'Aida's "engaging, vivacious and exciting" performing style and her uncanny ability "to touch your soul," while Donna Grantis (Prince, 3rd Eye Girl), her longtime co-producer and co-writer, praises the Brooklyn-born, Swiss-raised, three-time Juno Award nominee as a "powerhouse vocalist whose artistic vision continually inspires me. Her captivating live shows bring people together to celebrate life and love."

The follow-up to her JUNO-nominated and multi–award-winning Hold On to Love album, Shakura S’Aida’s newest single, “Keep It Movin’,” finds her tapping into classic soul and R&B with unmistakable honesty. No flash—just a seasoned voice delivering exactly what the moment calls for: clarity, steady footing, and a reminder to keep moving forward. Produced by Bes Kept, “Keep It Movin’” hits with vibrant roots-soul energy and old-school R&B swagger. It’s a feel-good anthem built for pushing through the heavy stuff. Cécile Doo-Kingué’s groovy guitar textures float over Kenny Neal Jr.’s deep drum-and-bass pulse, creating a track that’s warm, raw, and full of motion.

S’Aida has contributed to Toronto’s music community for over 40 years as a singer/songwriter, bandleader, frontwoman, playwright and producer. Through her initiative Shakura S’Aida Presents, she has created opportunities for both audiences and music creators to deepen their connections to music and community. Shakura has produced and curated concerts featuring both established and emerging artists across Canada, the US, and Europe. Events like HER Majesty, On Their Shoulders, Gospel n’ Gravy, and The Art of Song Music Festival have brought together diverse groups of musicians in collaborative settings, creating intimate experiences for local, national, and international audiences, no matter the size of the venue.